Decathlon - Kreante

Challenge

Decathlon SE, a global leader in sporting goods, aimed to expand its range of circular economy solutions, specifically focusing on the repair and maintenance of sports equipment. A key aspect of this initiative was to enhance the availability of spare parts online, enabling customers to easily repair their products rather than replace them.

However, Decathlon identified a significant challenge: customers often struggled to confidently identify the correct spare parts compatible with their specific sports equipment. This issue was particularly pronounced across a wide range of products, including bicycles, electric bikes, scooters, gym equipment, and outdoor sports gear.

To address this pain point, Decathlon sought to develop a digital tool that would simplify the process of finding compatible spare parts, thereby improving the customer experience and promoting sustainable practices.

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Solution

In response to Decathlon’s needs, we developed an innovative digital spare parts identification tool, using WeWeb (Frontend) and Xano (Backend), leveraging a NoCode/LowCode approach.
This tool was designed to guide users through the process of identifying compatible spare parts for their specific sports equipment, with two primary use cases:

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Known Products:
- Scenario A: The customer knows the reference number of their product.
- Scenario B: The customer knows the model of their product.

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For customers who have this information, the tool allows them to quickly navigate through relevant categories of spare parts. Once they select a part, they are seamlessly redirected to Decathlon’s online store to complete their purchase.

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Unknown Products:
For customers who are unsure about the reference or model of their product, the tool provides a guided questionnaire. Based on the customer’s responses, the tool narrows down the list of potential spare parts that could be suitable for their equipment. The customer can then select a part and proceed to the Decathlon online store.

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This digital solution, essentially a sophisticated spare parts search engine, was designed to be both user-friendly and efficient, ensuring that every customer could find the exact part they needed with minimal hassle.

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Results

In just a few weeks, Kreante successfully delivered the Smart Parts Locator tool, which has had a significant impact on Decathlon’s ability to support its customers in maintaining and repairing their sports equipment. Key results include:

Enhanced Customer Experience: The intuitive interface and guided process enabled customers to easily identify and purchase the correct spare parts, reducing frustration and increasing satisfaction.
Increased Online Sales: By simplifying the process of finding and buying spare parts, Decathlon saw a noticeable uptick in online transactions for these items.
Promotion of Sustainability: The tool contributed to Decathlon’s circular economy goals by making it easier for customers to repair their products rather than replace them, thereby reducing waste and extending the lifespan of sports equipment.
Rapid Deployment: The entire solution was developed and deployed within a few weeks, thanks to the use of WeWeb for the frontend and Xano for the backend, showcasing our ability to deliver high-impact solutions in a short timeframe.

Decathlon’s digital spare parts finder is a testament to how innovative technology can be leveraged to enhance customer satisfaction, drive sales, and support sustainability initiatives.

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