Motives Solutions
Every manager knows a motivated team performs better. But motivation is invisible. And without understanding what truly motivates each person, engagement initiatives remain educated guesses. Professor Michael J. Apter spent decades proving otherwise. His Reversal Theory shows that motivation isn't a fixed trait: it's dynamic, measurable, and actionable. Vincent Legros and Bénédicte Levier decided to turn it into a product. After a first successful project with Kreante, Roc Solutions, an app that measures the ROI of coaching programs, they came back with a new ambition: make this science accessible to any team, with zero friction.
Every manager knows a motivated team performs better. But motivation is invisible. And without understanding what truly motivates each person, engagement initiatives remain educated guesses. Professor Michael J. Apter spent decades proving otherwise. His Reversal Theory shows that motivation isn't a fixed trait: it's dynamic, measurable, and actionable. Vincent Legros and Bénédicte Levier decided to turn it into a product. After a first successful project with Kreante, Roc Solutions, an app that measures the ROI of coaching programs, they came back with a new ambition: make this science accessible to any team, with zero friction.
"They took the time to really understand our needs.”
