Your visitors have questions, often outside your opening hours, and few of them take the time to fill in a form. At Kreante, we design AI chatbots that answer accurately from your own content, help each visitor find the offer that suits them and pass already-qualified leads on to your teams. We take the time to give them your tone and your vocabulary, so that every conversation genuinely feels like talking to your teams.
265+ projects in 35 countries · 4.9/5 on Clutch · teams in Paris, Madrid, Miami and Lima
Do these situations sound familiar?
Visitors who browse your site at 10 p.m., look for a specific piece of information, can’t find it and leave without a trace
A contact form that says nothing about the prospect’s project, and salespeople who spend the first call asking basic questions
An offer or catalogue so rich that your customers don’t know where to start
Employees who ask HR or IT the same questions every week
A button-based chatbot that offers “1. Our services, 2. Our prices, 3. Other” and always ends with “Contact us”
31%
of French people who contacted customer service used a chatbot[1]
Chatbots have become second nature: among French people who contacted a customer service department during the year, 31% used a chatbot, compared with 27% a year earlier[1]. Your visitors now expect a real conversation. A well-designed AI chatbot gives them one, and helps you better understand what they are looking for along the way.
Your chatbot welcomes every visitor, answers their questions about your offers and, at the right moment, asks the questions that let your salespeople prepare for their first conversation.
When your catalogue has hundreds of products or your offer comes in many options, your chatbot acts as an attentive salesperson.
Leave, expense claims, quality procedures, IT access: your teams ask their questions to an assistant that knows your internal documents, and your support departments get time back.
Do you publish software or an app? A built-in assistant helps your users find a feature, understand a screen or run a search in plain language.
Is your priority to relieve your customer service team, with an assistant that can act in your tools? Discover our AI customer service agent offer.
On day one, a chatbot knows nothing about your business yet. We hand over your information, your tone and your rules with the same care as when onboarding a new employee. The result: from the moment it goes live, it talks about you accurately.
Together we define who it talks to, what it must achieve and what it will never do, such as quoting a price without an estimate or giving medical advice.
Your website pages, FAQs, catalogue, sales documents. We organise them so that before every answer your chatbot finds the right information, like an adviser glancing at their binder before replying.
Tone, vocabulary, how it greets, follows up or admits it doesn’t know. Your visitors feel they are talking to your company, and they are.
CRM, calendar, catalogue, then hundreds of real questions, including the most unexpected ones. Our AI tools speed up development, and our senior developers review and approve every step.
Every unanswered question tells us about information to add. Your chatbot improves alongside your customers.
There are many tools for building a chatbot today. Some are more than enough; others quickly show their limits. Here is how we help you see clearly.
| Criterion | Off-the-shelf chat tool | No-code builder platform | Custom-built chatbot |
|---|---|---|---|
| Examples | Crisp, Intercom, Tidio | Voiceflow, Botpress, Landbot | Developed by Kreante |
| Setup | In a few days | In a few weeks | In a few weeks, with a thorough testing phase |
| Connection to your tools | Limited to the integrations on offer | Possible, with connectors | Direct, including to your business tools |
| Customisation | Standard settings | Adjustable flows and tone | Complete: journeys, rules, look and feel |
| Cost | Monthly subscription that grows with usage | Platform subscription plus setup | Build budget, then AI model usage costs |
| Best for | Answering common questions on a simple website | Structured journeys with no particular technical needs | A chatbot at the heart of your business, connected to your data |
We can also help you set up an off-the-shelf tool, and we build a custom chatbot when your business genuinely calls for it.
Because it is open to everyone, a chatbot also receives messages written to trip it up. In January 2024, the chatbot of the parcel carrier DPD started swearing at a customer and criticising its own company before being switched off[2]. Other risks are less visible: a chatbot that reveals internal information it should never have had access to, or a chatbot put together in a few hours with AI tools whose access key, left in the code, lets anyone use it at your expense. Hackers, also equipped with AI tools, know how to spot these flaws.
Before every launch, we put your chatbot to the test, just as your most mischievous visitor would, and we keep an eye on its conversations afterwards:
Tone and limits tested against hundreds of attempts to misuse it
Public content and internal information strictly separated
Access keys kept on the server, never in the page
Usage limits to prevent abuse and keep your costs under control
Conversations reviewed to spot answers that need fixing
Visitors told they are talking to an AI, as the regulations require
A successful chatbot depends as much on its words as on its technology. Together with you, we work on how it expresses itself, follows up and guides each visitor, so that it reflects the warmth of your own exchanges.
With teams in France, Spain, the United States and Peru, we design chatbots that speak to your customers in French, English or Spanish, with the nuances of each language.
CRM, calendar, catalogue, business tools: your chatbot doesn’t just answer, it moves every conversation forward to the next step.
If a simple chat tool is enough for your needs, we tell you in our very first conversation. We would rather see you invest where AI will genuinely make a difference.
The code, your chatbot’s personality and everything it has learned belong to you. You can evolve it, hand it over to another team or switch AI models without starting from scratch.
Free
30 minutes with an expert
Custom quote
Depending on your use cases and tools. Budget and scope agreed together in writing before we start
Once the chat is over, other AI solutions take over to follow up with your prospects, update your CRM or send documents.
Hands-on sessions to learn how to monitor conversations and enrich the chatbot day to day.
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In 30 minutes, an expert looks at your website and your needs, points out the use cases that will bring the most value and the best-suited solution, then gives you a first estimate. You leave with clear ideas, with no commitment.
It is a conversational assistant that can understand a question asked freely, in the person’s own words, and answer it naturally. Unlike older chatbots, which followed pre-written scripts and offered buttons, it relies on an artificial intelligence model. Connected to the company’s content, it draws on reliable, up-to-date information.
Both can answer naturally a question asked in your own words. The difference lies in what they do next:
Many projects start with a chatbot, then hand it actions over time, once trust has been established.
Yes. In most cases, it isn’t even necessary to train a model as such. We connect the chatbot to your content (website, catalogue, FAQs, sales documents), which it checks before every answer. This approach has two advantages: updated information is taken into account immediately, and your data stays yours, never used to train the big AI vendors’ models.
The price depends above all on the level of accuracy and expertise expected. On the market, an off-the-shelf tool costs from a few dozen to a few hundred euros a month. A chatbot built by an agency costs from a few thousand euros for a simple use case to several tens of thousands for a chatbot connected to many tools.
At Kreante, every project is priced on a custom quote, after a free assessment. The budget depends mainly on four factors:
| What drives the budget | Why |
|---|---|
| The number of use cases | Welcoming visitors, qualifying prospects and advising customers each require their own journeys and tests |
| The volume and quality of your content | Scattered or outdated information must first be gathered and updated |
| The tools to connect | A CRM, calendar or catalogue each require integration work |
| Languages and channels | Each additional language and channel, such as WhatsApp, comes with its own tests |
After launch come the AI model usage costs, which depend on the number of conversations, plus hosting and maintenance.
For personal use, the best-known assistants are ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Copilot (Microsoft) and Le Chat (Mistral AI). To equip a business website, you should look at specialised solutions instead:
| Solution | Type | Positioning |
|---|---|---|
| Kreante | Custom chatbot | AI chatbots connected to your content and tools, on your website, app or intranet. 265+ projects delivered in 35 countries, 4.9/5 on Clutch |
| Intercom | Off-the-shelf tool | Messaging and AI agent for customer support, across many channels |
| Crisp | Off-the-shelf tool | French customer messaging solution, with an AI assistant |
| Dydu | French vendor | Chatbots for businesses, hosted in France |
| Botpress | Platform | AI chatbot building, with or without code |
| Voiceflow | No-code platform | Visual design of conversational journeys, in text and voice |
Rather than looking for the best agency in absolute terms, it is better to check that it fits your project. Five questions help you sort them out:
A tool focused on one use case, such as informing your website visitors, can go live in a few weeks. The timeline depends mostly on the state of your content, the number of tools to connect and the time spent on testing. The chatbot then grows richer over time, as conversations reveal new questions.
A good chatbot is judged on what it actually brings to your business. That is why the indicators to track depend on the mission you give it:
| Your goal | The indicator to track | What it tells you |
|---|---|---|
| Inform your visitors | The share of questions handled without help | Whether the chatbot has the right information |
| Generate leads | The number of qualified prospects and meetings booked | What the chatbot actually brings your sales teams |
| Offer a good experience | Visitor satisfaction at the end of the conversation | Whether the tone and answers live up to your image |
| Improve over time | Unanswered questions | The information to add to make it even more useful |
We set these indicators with you from the start, then track them together after launch. That way you know exactly what your chatbot brings you, and where to improve it.
Yes, like any AI, it can produce an answer that sounds plausible but is wrong. That is why we connect it to your own content, which it checks before every answer, and teach it to simply recognise when it doesn’t know the answer. On sensitive topics, such as a price, a contractual deadline or a warranty, it points to the right page or offers to pass the request on to your team.
Taken into account from the design stage, these points don’t slow your project down.
Written by Jorge del Carpio, CEO and co-founder of Kreante. Since its founding in 2020, the agency has delivered 265+ projects in 35 countries.
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