Hoopsquad

The basketball community in Washington D.C. lived on courts and in scattered WhatsApp groups. What was missing: a place to give it visibility, bring more people together, find players at your level. Randy Wellington had a vision. To bring it to life, he needed to create the digital space that was missing — not just an app, but a complete ecosystem, built for those who play, and those who live the basketball culture.

Hoopsquad
Kreante
The challenge

The basketball community in Washington D.C. lived on courts and in scattered WhatsApp groups. What was missing: a place to give it visibility, bring more people together, find players at your level. Randy Wellington had a vision. To bring it to life, he needed to create the digital space that was missing — not just an app, but a complete ecosystem, built for those who play, and those who live the basketball culture.

Context & problem statement

From idea to full ecosystem, in 3 months.

Full-stack basketball community ecosystem built with no-code tools. Includes a mobile app for game discovery, player ratings and live scouting; a Webflow landing page; and a Shopify e-commerce store for basketball-culture apparel. Launched alongside a Virginia high school tournament, currently active in the DC/Maryland/Virginia region. More information

Kreante
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