TheFlow – Ticketing Platform for the Tango Event Community
Tango event organizers across Europe were running everything manually — registrations, confirmations, payments, check-in. They needed one purpose-built platform to manage the full event lifecycle, from publishing to post-event invoicing.
Tango event organizers across Europe were running everything manually — registrations, confirmations, payments, check-in. They needed one purpose-built platform to manage the full event lifecycle, from publishing to post-event invoicing.
The founder had a web platform for managing tango event registrations, but payments were manual (bank transfers), confirmations were one-by-one, and the platform had no built-in revenue model. She needed a complete product to launch a serious organizer acquisition campaign across Europe.
- Registrations, payments, and confirmations were all manual and disconnected
- the platform relied on subscriptions that organizers found too expensive before seeing results
- tango events have unique needs — couples registration, role balancing, pack logic — that no generic tool supports
- popular events get hundreds of sign-ups in under an hour and the system had to handle those peaks.
Kreante delivered in transparent, hour-tracked sprints — first building the organizer dashboard, registration flows, and email automation, then adding the full ticketing system with online payments, invoicing, and QR check-in. Every new request was formally classified to protect timelines, and each phase closed with structured testing before going live.
Results & Impact
Launched and immediately adopted by organizers, including one planning a 250-participant marathon who reviewed the tool in detail and confirmed it was ready; recognized as "the first mini international tango agenda" before formal marketing; enabled a shift from subscription-only to a scalable pay-per-ticket revenue model.
ne dashboard covering the full event lifecycle: event creation, registration forms, couples/singles modes, waitlists, ticket and pack combinations with dependencies, participant tracking, and automated emails — all built around how tango events actually run.
Each organizer connects their own payment account. Participants buy tickets online, revenue splits automatically, and invoices generate after each event. Organizers choose between subscription or pay-per-ticket, and control who absorbs fees.
QR code check-in, real-time attendance tracking, two-factor authentication, and stress testing ahead of real launches with hundreds of simultaneous registrations. Validated with a 99% pass rate across 108 test cases.
Technologies utilisées
- Bubble
- Stripe
- Express
- Postmark
- PDFMonkey
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