Calls always answered, leads handled within minutes, even at weekends, and used cars that turn over faster on the lot. With Kreante, AI becomes your dealership’s best ally. We design custom solutions, from the showroom to the workshop, connected to your DMS, your CRM and your listing platforms. Your teams save time every day, and your dealership wins more sales.
265+ projects delivered in 35 countries · 4.9/5 average rating on Clutch · teams in Paris, Madrid, Miami and Lima
Does this sound like your day-to-day?
A switchboard ringing out at 8:30 a.m., just as the service reception is welcoming its first customers
Leads from Leboncoin, La Centrale or the manufacturer waiting for an answer while the prospect contacts a competitor
Workshop quotes sent, then never followed up
Used cars piling up days in stock, for lack of photos, a listing or prices adjusted in time
Service advisers re-entering the same information in the DMS, the CRM and emails
Google reviews left unanswered
According to the Journal de l’Automobile, dealers’ average profitability fell to around 0.08% in 2025, compared with 0.46% a year earlier[1]. With margins this tight, a missed workshop appointment or a lead handled too late shows up directly in the accounts. Used well, AI lets you recover those opportunities without adding to your teams’ workload.
A voice agent answers every call, understands the request and routes it to the right department. It can also book a workshop appointment directly, in your available slots.
Every enquiry gets an answer within minutes, whatever the time or the platform it came from. AI qualifies the project and offers a test drive, then hands the salesperson a ready-to-use summary.
AI helps you list faster and sell every used vehicle better.
Your service advisers get time back to welcome customers at the service reception.
Voice agents, used car photo tools, lead management platforms: there is no shortage of specialist software, and some of it does its job very well. For a specific need, it may be enough, and we will be the first to tell you. But when you want reception, sales, used cars and the workshop to work hand in hand, a solution designed for your whole dealership makes all the difference.
| Criterion | Specialist software | Kreante custom solution |
|---|---|---|
| Ideal for | A specific need, such as phone reception or used car photos | Several departments to connect, processes specific to your group or brand |
| Connection to your tools | Depends on the connectors offered by the vendor | Built on your DMS, your CRM and your existing tools |
| Customisation | Configuration within the software’s limits | Adapted to your sites, your teams and your rules |
| Ownership | Subscription, often per site or per user | The code belongs to you, with no per-user licence |
And when off-the-shelf software already does the job very well, we integrate it rather than rebuild it, for a faster project and a better-controlled budget.
A US automotive photography company gave us a mission: find where AI could really help it. We started in the field. The result: 194 validated findings and seven solutions selected, two of them with no AI at all. First step: measure, because nothing was being tracked yet.
For AutoCartel, we developed an application that lets each photographer track the vehicles they have shot and their pay. Management, meanwhile, sees activity dealership by dealership.
AI really pays off when it relies on measured processes and clean data. That is why we always start there.
Contact details, number plates, financing files, service history: your dealership handles valuable data every day. A customer file pasted into a free AI tool, a small tool built in a few hours then shared without control, or a fake email more convincing than the real thing, written by a fraudster who also uses AI… The risks are very real.
At Kreante, every solution is reviewed by our senior developers before it goes live, and designed to respect the rules of your trade:
Access rights by site, by department and by team member
Data hosted according to its sensitivity, in Europe if necessary
Customers informed when they are interacting with AI, as the European regulation has required since 2 August 2026[2]
Callers warned at the start of the call if it is recorded, with a limited retention period, in line with CNIL recommendations[3]
Phone follow-ups compliant with the new cold-calling rules, which since 11 August 2026 have required individuals’ prior consent[4]
Lead response time, missed calls, workshop quotes not followed up, used car days in stock: we measure your indicators before developing anything. You know where AI will make you gain, and you see the results concretely.
Your DMS, your CRM, your listing platforms and your manufacturer’s tools keep working as before. We build on top of them, without changing your habits or imposing a new platform on your teams.
AI prepares, your teams decide. A trade-in offer, a workshop quote or a reply to a customer review goes through a team member whenever the stakes call for it. The customer relationship stays human.
Independent dealership or multi-site group, we adapt access, rules and dashboards to your organisation, site by site and brand by brand.
The scope is set in writing before we start, and the price doesn’t move. The code is yours, with no per-site or per-user licence, even as your group grows.
We rely on our own AI agents, under the supervision of our senior developers, to deliver a first version in a few weeks. Then we train your salespeople, receptionists and service advisers to get the most out of it.
Free
30 minutes with an expert
Custom quote
On-site exploration, then a costed roadmap
Fixed price, custom quote
Scope and budget agreed in writing before we start
We spend time in your departments, at reception, in sales and in the workshop, to understand your day-to-day and your priorities.
We measure your current processes: response times, missed calls, quotes followed up, used car days in stock.
We develop a first use case, connected to your tools. Our AI agents develop, our senior developers lead and validate.
We test it on one site or department, train the teams involved, then extend it.
We compare the results with the starting measurements, and decide together what comes next.
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In 30 minutes, an expert reviews with you your organisation, the tasks costing you the most and the first use cases to launch. You leave with a first estimate of budget and schedule, with no commitment.
It is very low, and it has fallen further. According to the Journal de l’Automobile, dealers’ average profitability all but disappeared in 2025, at around 0.08%[1]. In this context, after-sales productivity, used car stock turnover and lead conversion become key levers, and these are precisely the ones AI acts on most directly.
There is no single recipe, but three levers always come back: responsiveness, visibility and reputation. Responsiveness means answering every enquiry quickly, because a prospect may contact several dealerships at once. Visibility means complete used car listings, with good photos and a fair price. Reputation means plenty of customer reviews and careful replies. AI helps with all three, while leaving your teams the human relationship that makes the difference in the showroom.
Yes, as long as you give them the choice. According to Ipsos bva’s 2025 Customer Service Observatory, 90% of French people would rather wait longer to speak to an adviser than be handled by a virtual one. And 72% would feel deceived or find it unacceptable if a company did not make clear from the start that they were interacting with AI[5]. Successful AI in a dealership therefore introduces itself clearly, handles simple requests quickly and hands over to a team member as soon as the customer wishes.
With the process that costs you the most money today. In many dealerships, that is lead response time or phone reception. First measure the current situation, for example the average time to answer a test-drive request, then automate that step and compare. More ambitious projects, such as used car pricing or satisfaction analysis, come next, once the data is in order.
A first use case, such as responding to leads or booking workshop appointments, can be up and running in a few weeks. Rolling it out to several departments or sites then takes one to three months, depending on the number of tools to connect.
In most cases, yes, but it all depends on what your DMS allows. Some offer open connection interfaces, others require the vendor’s agreement or rely on regular exports. We check this during the assessment, before proposing a solution.
No, it takes the load off. The voice agent handles simple, repetitive calls, such as booking an appointment, opening hours or the progress of a repair, and absorbs call peaks. Your reception team can then focus on customers in the dealership and on requests that need a real conversation. Whenever a call calls for it, the agent transfers it to the right person.
AI has real limits, which are best known before you start:
| Limit | How to manage it |
|---|---|
| Possible errors | Restrict AI to information from your tools and keep human approval on important decisions |
| Customers who prefer a human | Clearly announce the AI and offer to speak to a team member at any time |
| Scattered or incomplete data | Organise and clean up data before automating |
| Tools that pile up | Build on your existing software rather than adding one more |
| Legal rules to respect | Build in GDPR, the AI Act and cold-calling rules from the start |
There is no ideal software for every dealership. The core of your system remains the DMS, often imposed or recommended by the manufacturer. It handles sales, the workshop, parts and invoicing. Around it sit a CRM, used car management tools and listing platforms. AI does not replace this software: it relies on its data to automate repetitive tasks and connect what currently works in silos.
Yes, as long as you comply with cold-calling rules. Since 11 August 2026, calling an individual for marketing purposes in France requires their prior consent, with some exceptions, notably when there is an ongoing contract with the company[4]. Calling back a prospect about a request they sent you themselves does not follow the same logic as a cold-calling campaign, but each scenario deserves checking. Your AI must also identify itself as such[2].
The budget depends on the number of departments involved, the tools to connect and the number of sites. At Kreante, every project is priced at a fixed price on a scope defined in writing, after a free assessment. On top of that comes the cost of using AI, which depends on the volume of calls or messages handled, and which we estimate with you before starting.
Yes, many customers appreciate being able to message. AI can confirm a workshop appointment, report on the progress of a repair or answer a simple question, on WhatsApp or by SMS, and hand over to a team member if needed. At Kreante, for example, we developed for SmartCab a WhatsApp taxi booking system, run by AI, with no app to download.
The market includes many specialist vendors, often focused on a specific need, and a few providers that design custom solutions.
| Solution | Type | Positioning |
|---|---|---|
| Kreante | Custom-built | AI solutions designed for each dealership or group, built on the DMS, the CRM and existing tools. 265+ projects delivered in 35 countries, 4.9/5 on Clutch |
| diago | Voice agent | Voice agent for garages and dealerships: call handling, workshop appointments, job tracking and lead qualification |
| TALKR.ai | Voice agent | AI receptionist for dealerships and garages, with workshop appointments and test drives, and number plate recognition |
| fonio | Voice agent | AI phone assistant that answers calls 24/7 and books test drives and workshop appointments |
| Lineshift | Voice agent | French voice AI start-up dedicated to automotive retail |
| AutoPlanner | AI suite | Voice agents, Google review management, SIV vault and document assistant, connected to the DMS and CRM |
| Spyne | Used car and lead tools | Prospect tracking, inventory updates and vehicle visuals for dealers |
| MotorK | SaaS software | AI-powered software solutions for automotive professionals in Europe |
This list is not exhaustive.
Written by Jorge del Carpio, CEO and co-founder of Kreante. Since it was founded in 2020, the agency has delivered 265+ projects in 35 countries.
Published Updated
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