The founders of Pay Ewe, a peer-to-peer payment platform, recognized a significant challenge in the online marketplace: the growing threat of scams and fraud in peer-to-peer transactions. In Australia, where long-distance transactions for items like cars, furniture, and electronics are common, there was a pressing need for a secure payment system that could protect both buyers and sellers. The team sought to create a platform that would hold funds in escrow until the transaction was complete, ensuring security and peace of mind for users. However, with limited technical expertise and resources, they needed a solution that could be developed quickly, affordably, and without compromising on security features.